Roni Bar | רוני בר

Roni Bar graduated from the Ascola School of Design in 1999. The brand was founded in 2000, bringing a new state of mind to the Tel Aviv fashion scene. Our approach is gender-neutral and minimalist, yet always playfully experimental with shape, volume, and proportion. Blending color contrasts and graphic cuts, geometric forms, and text.  RoniBar walks that thin line between reality ideal, between awareness and awakening (or the opposite), conscious and consciousness twilight, creating a more livable space in the surreal Israeli reality. In this space we can dream, imagine, create, absorb, feel and think.